Akadémia Kiadó

Modern man eats much more than needed, but he is ready to spend fortunes on various weight loss techniques, the result of which can hardly be seen in half a year's time. The proportion of overweight people is on the increase instead of decreasing. Within half a century, everyone in developed countries will be horribly round. Rational lifestyle and dietary pieces of advice are not enough to solve the problem. Conscious intentions to lose weight are attacked by ancient - much more powerful - subconscious forces. By virtue of his origin, man is a gathering-eating creature, tending to eat away his joys and sorrows. His sensation of hunger is evoked mainly by particular ancient emotions (archetypes) instead of physiological signals. In the basement of modern man's soul, his distant ancestors are still alive guiding his special eating habits in the form of primitive desires. The reader is holding a boldly new approach of eating psychology and nutrition science in his hand. The book is meant for all those who eat or are on a diet, and who would like to understand the hidden driving forces of eating.